Virtual Cathy Blog
Monday, January 29, 2007
A little about Active Rain
Localism.com is ActiveRain's 'consumer facing side'
Have you wondered how the ActiveRain Real Estate Network -- a site where more than 10,000 real estate professionals are blogging and participating in forums -- was going to make money? Well, check out Localism, the "consumer facing side" of ActiveRain.
ActiveRain founder Matt Heaton blogs that the site is in Beta, but that Inman News founder Bradley Inman "let the cat out of the bag" at Real Estate Connect NYC .
"While we are still be a few months away from an 'official' launch of the site ... we're not definitely not going to complain about the extra attention," Heaton says.
Heaton had previously disclosed a few details about the site, which is to be "powered by members of ActiveRain." He envisions Localism as "the premier spot on the Internet for accessing local real estate information provided by those who understand local markets the best, real estate professionals." Visitors will be able to interact one-on-one with agents and get "meaningful real estate information, not just demographics and listings."
Localism won't be a lead aggregation site, instead sending free traffic back to contributing members. The site will offer premium sponsorship opportunities and "run some additional advertising that doesn't create conflicts with our members interests," Heaton says.
--Matt Carter, Inman News
posted by The Office Grapevine at 12:03 AM
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